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Report

The Secret Lives of Marketing Teams

What does a marketing team actually do all day? Dotdigital surveyed hundreds of marketers to find out, and the results reveal a gap between where marketers say they want to spend their time and where it actually goes. This report maps how teams allocate hours across planning, execution, reporting, and meetings, identifies the manual tasks consuming the most capacity, and shows how the highest-performing teams use automation to reclaim the time they need for strategic work.