Freshpaint is the healthcare marketing data platform built for HIPAA compliance. Health systems, payers, and digital health companies use Freshpaint to safely connect their marketing data to advertising platforms without exposing protected health information. The platform enables healthcare marketers to run effective, compliant campaigns across Google, Meta, and programmatic channels, with the governance controls their compliance and legal teams require.
Playbook
Beyond Google: The Multi-Channel Playbook for Healthcare Marketers
HIPAA-compliant activation strategies for the full channel mix beyond Google.
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Guide
Bridging the Gap Between Appointment Data and Ad Campaigns
How to safely connect appointment outcomes to ad campaigns for real attribution in healthcare marketing.
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Report
Exploring Web Trackers Beyond Google Analytics
The compliance risks hiding in your web tracking stack and what a safe architecture looks like.
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Case Study
How a Top 10 National Payer Launched HIPAA-Compliant Advertising in Just 3 Weeks
How a top 10 national payer stood up compliant digital advertising in three weeks after a regulatory review.
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Guide
Navigating HIPAA Compliance for Payer Marketing
What HIPAA requires from a digital marketing perspective and how to build a compliant data architecture.
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