Guide
Payer marketing teams face a compliance challenge that most B2C marketers never encounter: nearly every visitor to their website is a potential patient, and the tools marketers rely on to track and optimize campaigns can constitute a disclosure of protected health information under HIPAA. This guide explains what HIPAA actually requires from a digital marketing perspective, where the common violations occur, how regulators and enforcement bodies are approaching the issue, and what a compliant marketing data architecture looks like in practice.
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